Archive: February, 2010

Outsourcing: More Work Than Meets the Eye

Posted by admin - - business management, Outsourcing

Like many small business owners, I have used outsourcing to help out with several projects with mixed results. The proponents of outsourcing would have you believe that all it takes are a few clicks and you can outsource almost any aspect of your business or personal life. (more…)

Marketing Decisions

Posted by admin - - business management, marketing

Not making a decision is the worst habit you can get into as a marketer. A colleague once told me, “Have you ever thought that not making a decision, is a decision?”. My was response was to tell them that not making a decision is nothing more than a cop-out. Think about the decisions that we make everyday of our lives and how not making a decision would impact the results. For example, if we could not decide what to eat and as a result, did not eat, we would eventually starve to death. (more…)