Archive: March, 2010

5 Options For Mobile Marketing

Posted by admin - - Advertising, marketing, marketing strategy, Mobile
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“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”

The above upgraded definition by the Mobile Marketing Association in 2009 shows a bias for mobile devices and in the world of mobility, mobile phones and Personal Digital Assistants (PDAs) seem to hold sway. Certainly, mobile phones are the craze today in getting across to various demographics in any marketing campaign. It is important to note that phones have various applications and these applications provide the mobile marketing professionals with different vistas to execute campaigns. These vistas or options include the following: (more…)

Customer Relationship Management

Posted by admin - - business management, communication, customer, focus
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The success of an enterprise’ efforts in keeping its customer base satisfied and continually selling to them is ever reliant on good customer relationship management today. The growth in the awareness and regard for customer relationship management from just a kind of computer based program to a strategic and focused concept affecting overall business success is not surprising. This is because businesses have gradually come to realize that understanding and keeping their customer bases is key to key objectives as well as the business bottom-line. This realization has resulted in the evolution of a market segment for the practice, one which is projected to attract a spending of above $11 billion by companies by 2010 according to a research conducted by Forrester Research. (more…)

Customer Engagement

Posted by admin - - communication, customer, engagement, focus
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The first definition of the term ‘customer engagement’ was attempted in March 2006 by The Advertising Research Foundation when it said “Engagement is turning on a prospect to a brand idea enhanced by the surrounding context”. This definition came under some amount of criticism for what was perceived as its excessive broadness and currently, professional bodies and research organizations are pooling efforts to come up with a uniform definition as well as appropriate metrics for customer engagement as a practice. These bodies include Simmons Research, World Federation of Advertisers, IAG Research as well as Nielsen Media Research. (more…)

Mobile Marketing

Posted by admin - - communication, marketing, Target Market
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The umbrella body for mobile marketing, The Mobile Marketing Association in 2009 defined mobile marketing thus:

“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”

The term mobile marketing encompasses two major areas of marketing. In view of the dynamic nature of marketing which has been further enhanced by the emergence and constant evolution of the internet, mobile marketing has been able to record a huge leap in its applications. Primarily, mobile marketing is focused on the use of mobile phone and its applications but then, traditionally, it refers to marketing which is done via moving vehicles for example mobile billboards. (more…)

5 Steps To Get Started With Affiliate Marketing

Posted by admin - - business management, communication, marketing
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Blue FiveAffiliate marketing is easily one of the most viable means of making money on the internet. Today, many online businesses are turning to the affiliate marketing model to help sell their products and services and enhance their bottom-line. The result is a huge opportunity for those are currently engaged in as well as those who desire to get involved in the market. Besides, affiliate marketing has always been a kind of take-off point for the people who are involved and recorded success in internet marketing. (more…)

Permission Marketing

Posted by admin - - marketing, Target Market, Uncategorized
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Traditionally, marketers have bombarded customers and prospects with messages advertising one service and product or the other. The customer never did have much control over the kind or volume of messages received. The concept of permission marketing which is alternatively known as invitational marketing is the antithesis of this traditional practice. It is based on the empowerment of the customer and accrual of a kind of privilege to the marketer to deliver messages which are already relevant and therefore anticipated by the customer. It therefore differs from direct marketing and relationship marketing in that it makes those two more effective. Studies have shown that most messages driven to customers are ignored or in the case of internet related materials, deleted altogether. (more…)

Affiliate Marketing & Your Business

Posted by admin - - marketing, Outsourcing
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Does your marketing strategy include using affiliate marketing to promote your business? It should & here’s why:

Did you know that Marketing Sherpa’s research finding in 2006 which put affiliate commission earnings worldwide at $ 6.5 Billion highlighted the emergence of affiliate marketing as a form of marketing which, combined with the platform provided by the internet, has changed the way products and services are sold. The concept of affiliate marketing itself is not novel but two fundamental factors make it different in its contemporary application; (more…)

5 Effective Ways To Reach Your Target Audience

Posted by admin - - communication, marketing, Target Market
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Blue FiveReaching your target audience is all about communicating effectively with them. Communication is of course, the linchpin of any organization’s success whether as a brick and mortar business or as an internet based business. In the world of business today, however, there are overlapping areas between the two. In trying to effectively communicate with your target audience, there are a few points that must be taken into consideration: (more…)