Archive: June, 2010
The internet has certainly changed the way business is conducted in the world today. The change that the world of business has seen however has been further enhanced in recent times by the advent of Google. This search engine has metamorphosed from just providing search results to providing various tools which enterprises can work with in the course of their online business. Google has indexed over a billion webpages and is by far the most popular search engine on the internet drawing traffic from all over the world. It is becoming virtually impossible to market your business on the internet without making use of Google. This is because of the sheer amount of innovations that the search engine has introduced particularly in terms of its contextual advertising model. According to projections by Piper Jaffray, internet advertising spending would amount to $55 billion. Jupiter Research projections for the US search and display advertising for the year 2010 was $15 billion. All these go to show that the marketing model that Google operates will be heavily relied upon by the businesses on the internet far into the future. (more…)
E-CRM can be defined as the use of the internet, various electronic touch-points as well other telecommunications related means to initiate and manage the relationship that exists between an enterprise and its customers/prospects. There are many technology channels today through which e-CRM programs are executed and managed.
There are many challenges inherent in the execution and implementation of an e-CRM project. There are issues of high costs that normally attend such programs. Beyond that however, other issues such as the difficulty in establishing metrics for measuring the success or otherwise of the program must be considered. (more…)
Social media has become a buzzword today, not just for personal users but also in the business world. As a matter of fact, it seems to be gaining a lot more ground in the business world as its popularity increases and the number of users of social media explodes. One of the best definitions for the term social media was give by Andreas Kaplan and Michael Haenlein who defined it thus – “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“. Examples of the popular social media available today include social networks, wikis, blogs as well as online communities. Amongst these examples exists specific tools or resources which include Youtube.com, orkut.com, linkedin.com, xing.com, facebook.com, twitter.com amongst many others. Social media marketing which has become so powerful today simply refers to the use of these tools for promotional purposes. These purposes could be for marketing, sales, customer service and feedback, Public Relations and even prospecting. (more…)