Archive: September, 2010

5 Advanced Affiliate Marketing Techniques

Posted by admin - - Advertising, business management, communication, marketing, marketing strategy
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As ecommerce continues to grow exponentially, more people are getting involved in it especially one of its facets; affiliate marketing. Affiliate marketing is simply the practice of promoting and selling the products or services of a merchant for a percentage of the profit accruing from the sale. As ecommerce grows in popularity and enterprises try to sell their products and services on the internet, many are turning to affiliate marketing to help them get an online salesforce to promote and sell their products. The field gets more crowded daily as more people join the affiliate marketing profession and as this happens, there is the need to strategize properly in order to succeed.

There are various techniques that can be applied in affiliate marketing to enhance the efforts as well as boost the chances of making actually sales. We will look at five of such techniques: (more…)

Marketing 101: Value Propositions In Your Marketing

Posted by admin - - communication, customer, engagement, focus, marketing, marketing strategy
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It is a popular position to think that human beings make purchase decisions based on emotional factors and not necessarily logical conclusions. The fact however is that any message aimed at getting people to make a purchase of goods or services must be presented in a way that strikes the prospects in a way that compels them to see the benefit to them.

One of the best ways of doing that is by crafting a good value proposition. A value proposition is a statement that presents in a graphic manner, the benefits, costs and value that a company can provide for its customers. The value proposition therefore encapsulates the value that the customer stands to gain as a result of consuming the goods, services or associating with the enterprise in question. It stands to reason therefore, that every enterprise must have a lucid value proposition to provide a measure of conviction in its customers. (more…)

E-Commerce Strategy

Posted by admin - - marketing, marketing strategy
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E-Commerce quite simply is the practice of buying and selling goods and services using the medium of the internet. The internet has provided many businesses that hitherto lacked the ability to reach out beyond their immediate locality with the opportunity to connect with and sell to customers globally. This opportunity however, doesn’t come without its attendant challenges. There are a multitude of businesses out there today vying for the attention of the customers and this has created a lot of competition. The terrain now demands that enterprises that would succeed must have a viable strategy mapped out to ensure that they have an edge over their competitors. Success on the ecommerce terrain means a share of the estimated $9.9 billion sales according to consulting firm, AC Nielsen.
In order to map out an effective ecommerce strategy, it is important that business owner have a good combination of business and technical skills. Ecommerce also has two major branches; selling your own products and selling on a commission basis. We will take a close look at some of the strategies that you could use to gain an advantage over competitors in ecommerce. (more…)

5 Ways To Improve Your Value Proposition

Posted by admin - - Branding, communication, focus, marketing, marketing strategy, Target Market
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Blue FiveCustomers are generally known to be careful about the way they spend their money. A lot of consideration goes into the purchases made by customers but at the end, the question they always ask is this; ‘what do I have to gain?’ They want to know why they should buy a product or engage a company for service in preference over others. It is never an easy task for a marketer to craft a value proposition as it is an encapsulation of so many issues that combine at the end to present a compelling reason for the customer to deal with a particular enterprise instead of others competing with it. Furthermore, this value proposition is usually just a statement that condenses so much for the customer to digest easily. Therein lies the difficulty and the potholes facing most marketers and their companies. We can summarize these challenges like this: (more…)