Archive: December, 2010

5 Challenges of B2B Marketing

Posted by admin - - marketing, marketing strategy
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Blue FiveBusiness-to-Business marketing refers to the practice of marketing products and services to enterprises for their continued operation. The focus here is on the enterprise as against the consumer. The key factor in this kind of marketing is also logic and the relevance of the products and services to the organization. However in the practice of marketing in the B2B market, marketers face certain challenges and these include the following: (more…)

5 Marketing Privacy Issues You Should Know

Posted by admin - - business management, marketing, marketing strategy, privacy
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Blue FiveMarketing is quite easily one of the most dynamic professional practices. This is based on the fact that human behavior changes with time and with the advancement in technology, marketers struggle to adapt their messages to a demographic that is changing rapidly in order to remain relevant. The internet of course, has had a huge impact on the way marketing messages are crafted and then put across to the consumers. However, in using the medium provided by the internet, marketers also face a big challenge because there are some issues that crop up. These issues are serious as they affect the lives of the consumers so much so that governments have been compelled to legislate on them to eradicate or at the very least, mitigate their effects.  These issues include the following: (more…)