Archive: January, 2011

Using Rewards in Your Marketing

Posted by admin - - Advertising, marketing, marketing strategy, Target Market
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The major objective of a rewards program in marketing is the creation of vibrant customer value proposition. There are many of such programs in existence these days including bonus points as reward for purchases made, frequent flier rewards and frequent buyer plans among others. Whichever type of rewards program you choose to implement, it is very important that it not only engages your customers and participants in the program but also differentiates your rewards program from others. Customers usually react positively to enterprises that indicate that their loyalty is valued and they prove this by participating in rewards programs.
Rewards programs therefore need to be a critical part of an enterprise’s marketing strategy. The design and inclusion of rewards in a marketing strategy however needs to be a carefully planned and executed process. In order for it to be a success, some factors must be considered and these include: (more…)

Marketing 101: Web Design & Marketing

Posted by admin - - marketing, marketing strategy, Web Design
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At first look, there does not seem to be much connection between the design of your website and the marketability of your business. The fact however is that there is a connection in the sense that a lot of the marketing depends on the professionalism with which the website is designed. This boils down to the fact that considerable effort needs to be invested in ensuring that the necessary things need to be done in terms of the incorporating current trends in the trade while designing your website.

Inasmuch as there is the need to follow current trend, there are still some basic factors that have to be considered without which the current trends will make little impact. They are as follows: (more…)