Archive: March, 2011
Online customer service has become very popular these days with the emphasis on internet enabled services. Enterprises are trying to ensure that they can attend more to their customers without having to go through the normal channels. However, even with this migration to the internet, a lot of challenges are still presented that pose bigger problems for businesses. Generally, customers tend to rate their experience in terms of the following:
i. The ease with which they get through their experience on the website
ii. The extent to which the site was able to satisfy their queries
iii. The ability of the site to provide the expected experience.
There are some basic solutions that online customer services make use of in order to deliver excellent customer service via the internet. These include the following: (more…)
Banner ads were one of the earliest types of ads that appeared on the internet and were certainly very popular. HotWired ran the first banner ad online in October 1994 for AT&T and subsequently became a source of revenue for online advert companies, generating estimated billions of dollars in ad revenue. Actually, banner ads became increasingly unpopular as a result of the roaring success of the paid search model popularized by Google. The standard measure of a banner ad’s success is the Click-Through Rate (CTR) and at its peak, banner ads had a CTR of 5% and above. These days however, banner ads command a CTR of just 0.2-0.3%.
In spite of the drop in the popularity of banner ads, it still remains a viable means of advertising and still appears on a lot of websites. Unfortunately, a great deal of the complaints regarding the efficacy of banner ads is as a result of the inability of the advertisers to observe the basic rules and changes in order to realize good results. There are some practices that can be incorporated into a company’s banner ad program that will have a positive effect on the campaign. (more…)
‘The money is in the list’ has become a classic statement among internet marketers as well anyone who wants to do serious work online. As our focus is on internet marketing in this instant, it is important to state that having an email list is one of the surest ways on making sure that your efforts on the internet yield positive results. Of course, driving traffic to your site is a prerequisite but then how do you drive traffic to your site in the first place? While SEO methods are quite reliable, having an email list will make things far easier for you in driving the desired traffic to your site. (more…)