Direct mail is a marketing practice in which the promoter or seller of a product or service sends marketing messages directly to the prospect or buyer. The uniqueness of the direct mail practice is the opportunity it affords the seller of delivering the message without using another medium so that there is no loss of control of the way the message is delivered or presented to the prospect. Another point of differentiation from other forms of marketing is that the promoter also gets use one distinct opportunity to promote, pitch and probably make the sale.
There are different types or methods used for implementing direct mail and these include sales letters, catalogues or other pictorial marketing collateral, sales letters combined with brochures. (more…)