Archive: May, 2011

Marketing 101: Permission Marketing

Posted by admin - - communication, customer, e-mail marketing, marketing, marketing strategy, permission marketing
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Email marketing is one of the most effective means of strategies in contemporary marketing. Its efficacy is used in meeting various objectives such as customer acquisition, integration of advertising messages with emails as well as enhancing customer loyalty and goodwill. Studies have confirmed that email marketing has a Return On Investment of (ROI) of $57.25 for every dollar spent. These figures were provided by the Direct Marketing Association. It is therefore impossible to ignore this marketing strategy in the overall marketing campaign. In carrying out email marketing however, there are certain tools that will enhance its efficacy particularly as these tools help you automate the entire process thus saving you precious time. This automation tool is known as an autoresponder and it helps you keep in touch with your new and existing customers with ease. Of course, there are many of such tools out there but then it is very important that you select the very best of them to avoid having problems. (more…)