Archive: July, 2011

Internet Marketing Strategy & Planning

Posted by admin - - business management, marketing, marketing strategy
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A strategy lays the foundation for the success of any enterprise and the internet is no exception. The fact is that on the internet, given that the rules are quite different, there is a more pressing need for a marketing strategy and an accompanying plan to execute it. In all, a great strategy and the ability to execute it will guarantee success in the contentious scene of internet marketing.

In order to have a great strategy, it is imperative that a great product or service be in place. The strategy is after all, built around the need to successfully promote such a product or service. The product or service ought to be available on the internet and delivery via same ideally should be made possible. The uniqueness of the product or service is a very critical factor in its success. This is because of the need to reduce competition for customers.

In practical terms, when you have ensured that the product or service to be promoted meet high standards, you have to take some steps: (more…)