Archive: June, 2012

Video – Call to action in a marketing piece – Marketpain

Posted by admin - - communication, customer, engagement, focus, marketing, marketing strategy
0

 

The point of any marketing piece is to evoke a response. A call to action is how you illicit or direct that response. So one of the most important things to ask yourself when you are creating a new marketing piece is “what is the call to action?”. In this edition of MarketPain I discuss a simple technique for evaluating the call to action in your marketing collateral.

Video – Is your logo your brand? – Marketing tips from MarketPain

Posted by admin - - Branding, business management, communication, marketing, marketing strategy
0

I thought I would try something new and make a short video. This one is a tip about branding.

 

Some people think that their brand is just their logo. I tell you what I think a brand is and I give an example of a company that I think is doing it right.