The success of eCommerce is largely a function of the company’s ability to integrate its online and offline efforts and provide the very best experience for its customers. The seamless integration of the various components of the enterprise’s operations is also dependent on the efficacy of the software platform it utilizes. These eCommerce software programs or solutions as they are known make it possible to create a seamless operation of the entire operations of the enterprise. There are a number of such solutions in the market but then their levels of effectiveness in different areas vary. Each therefore has aspects in which it is strong while there are areas in which it might have some weakness. Important areas include flexibility in design, database assistance, additional programming needs as well as product/shopping cart integration. We will examine some of these eCommerce solutions as well as their upsides and downsides.
1. 2CheckOut: Operating out of Columbus Ohio, this resource can be located online at www.2checkout.com. This resource presents a good alternative to PayPal. Its ease of use makes it very for beginners to make use of it although it may not be realistic to use it for thousands of products. Although it has higher fees than PayPal and less suited for an experienced web designer as it cannot be customized, it is still very ideal for beginners in eCommerce. (more…)