5 CRM Solutions for Small Business
CRM solutions are fast becoming ubiquitous these days as even small businesses adopt CRM to enhance their service delivery. There are generally two types of CRM solutions; hosted and web- based. While the former are installed on and operated via the enterprise’s local network, the latter is hosted on the Application Service Provider’s server and accessed via the internet. Online CRM which is web-based is also known as OnDemand CRM, Browser Based CRM, Hosted CRM and more recently as SaaS (Software as Service).
Online CRM solutions have some distinct advantages that accrue to the user. Its use is also dependent on the peculiar needs of the enterprise. The advantages that online CRM offers include the following:
i. Speed of implementation.
ii. Ability to get automatic updates.
iii. Comparatively less cost of procurement and complete acquisition
iv. Swift sharing of information within the enterprise
v. Reduction in procedure as backend systems are not required
vi. Easy accessibility as it is internet based
There are also many online CRM solutions in the market but then some are more proven than others. Some of those outstanding CRM solutions include the following:
i. InfusionCRM: This CRM solution is well suited to small and medium sized enterprises as it offers reliability, comprehensiveness and sophistication. Tracking and consolidation of sales information within the single system is one of the key incentives to use InfusionCRM. It includes autoresponders, product information, order history, payment plans, lead tracking, customer details and much more.
ii. ACT: ACT is classified more as a contact software but then when viewed from its capability to help enterprises keep in touch with its customers and also track orders, it falls within the CRM class. It also compatible with many mobile phones, supports customization as well as third party software thus adaptable for many small businesses.
iii. Zoho CRM: This CRM solution is cloud based and offers features very useful to small businesses. Some of these features include sales forecast, role-based security, reports and dashboards, sales and marketing integration, inventory management. This CRM solution also supports third party software such as Microsoft Outlook. This works very well with small businesses that are just starting out because of its ease of use and adaptability. It is also quite cost effective as it is usually free for the first three users and payment commences from the fourth user at a reasonable rate.
iv. Relenta: This is a relatively new solution and has a lot of features that would integrate easily with a small enterprise’ business process. It incorporates email marketing with its core CRM solutions and for internet marketing firms, it could be very ideal. It also integrates with popular applications like Aweber, Salesforce, Outlook and Constant Contact.
v. iContact Pro: This solution combines contact management with email marketing functions. It very easily makes the tasks inherent in small internet marketing businesses like email newsletters distribution, email marketing and sales lead monitoring much easier. The price is also quite affordable, starting at $9.95 monthly depending on how large your email list is.