Web logs, popularly known as blogs evolved from being just a means of posting a comment on a webpage. Today, there is talk of the ‘blogosphere’ which obviously is expressive of the kind height and coverage that blogs have today. The importance of this kind of clout to enterprises is that it provides yet another opportunity to connect with it target market. Thus blogs have become a potent marketing tool for companies. The downside to this sphere is that given its over 54 million (and expanding) population, companies are not just having to introduce or reintroduce their brands, they are also having to monitor its perception in the blogosphere. This is very necessary if the brand is to avoid any negative tagging which could immediately its offline activities. In all, blogging ought to be a very important part of any company’s marketing strategy. Here are some reasons why: (more…)
As ecommerce continues to grow exponentially, more people are getting involved in it especially one of its facets; affiliate marketing. Affiliate marketing is simply the practice of promoting and selling the products or services of a merchant for a percentage of the profit accruing from the sale. As ecommerce grows in popularity and enterprises try to sell their products and services on the internet, many are turning to affiliate marketing to help them get an online salesforce to promote and sell their products. The field gets more crowded daily as more people join the affiliate marketing profession and as this happens, there is the need to strategize properly in order to succeed.
There are various techniques that can be applied in affiliate marketing to enhance the efforts as well as boost the chances of making actually sales. We will look at five of such techniques: (more…)
Welcome to our new site. The thought behind this project is to address some of the problems that marketers are facing today and offer solutions. Marketing your business does not have to be a pain and we are here to help show you how. The exciting thing about marketing your business in this ever-changing world is that new techniques and tools are being built every day. Mix in some tried and true methods, some testing and you have yourself a new approach to marketing your business.
The best thing is, you don’t have to break the bank in doing so. With the way that technology is evolving, the field is leveling for the small business owner so much that you can get professional results just by choosing the right methods for your market.
Thanks for stopping by. We are going to be adding a bunch of resources to this project to make it worth your time to return again and again. If you have any questions, feel free to leave a comment and we will see what we can do to help.