Tag: Branding

Video – Is your logo your brand? – Marketing tips from MarketPain

Posted by admin - - Branding, business management, communication, marketing, marketing strategy
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I thought I would try something new and make a short video. This one is a tip about branding.

 

Some people think that their brand is just their logo. I tell you what I think a brand is and I give an example of a company that I think is doing it right.

Marketing 101: 5 Low-Cost Branding Techniques

Posted by admin - - Advertising, Branding, communication, marketing, marketing strategy
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Blue FiveBranding is a practice which is not restricted solely to large companies. Many small enterprises these days embark on branding campaigns but they do so on a small scale as against the large scale campaigns planned and executed by the bigger enterprises. Branding has definite objectives amongst which are:

i. Differentiation: A brand MUST differentiate itself from others in its field in other to even be capable of recall by the target audience. The ability to stand out of the crowd is a crucial objective of branding.

ii. Competitive Advantage: The need to have an edge above its competitors is also critical to the success of a brand. A successful branding campaign will ensure that a brand has a competitive advantage over others competing with it.

iii. High Brand Recall: If a brand is to be chosen above its competitors, it must be occupy a top position in the minds of its target audience and this position will result from a successful brand campaign.

Five low cost techniques that can be used to achieve the above objectives include the following: (more…)