Tag: mobile marketing

5 Options For Mobile Marketing

Posted by admin - - Advertising, marketing, marketing strategy, Mobile
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“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”

The above upgraded definition by the Mobile Marketing Association in 2009 shows a bias for mobile devices and in the world of mobility, mobile phones and Personal Digital Assistants (PDAs) seem to hold sway. Certainly, mobile phones are the craze today in getting across to various demographics in any marketing campaign. It is important to note that phones have various applications and these applications provide the mobile marketing professionals with different vistas to execute campaigns. These vistas or options include the following: (more…)

Mobile Marketing

Posted by admin - - communication, marketing, Target Market
0

The umbrella body for mobile marketing, The Mobile Marketing Association in 2009 defined mobile marketing thus:

“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”

The term mobile marketing encompasses two major areas of marketing. In view of the dynamic nature of marketing which has been further enhanced by the emergence and constant evolution of the internet, mobile marketing has been able to record a huge leap in its applications. Primarily, mobile marketing is focused on the use of mobile phone and its applications but then, traditionally, it refers to marketing which is done via moving vehicles for example mobile billboards. (more…)