Tag: SEO

Search Engine Optimization (SEO)

Posted by admin - - Advertising, Keywords, marketing, marketing strategy, Web Design
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Search Engine Optimization is the practice of driving more traffic to a site from search engines by attaining higher ranking on the search results. There are generally two kinds of means of doing this; Search Engine Marketing which entails paid advertisements and then Organic means or methods which are not paid for. While the organic methods do not involve payments in order to show when searches are run, it however requires a lot of effort and knowledge of search engine algorithms. This will ensure that the right tactics will be adopted and effectively used to drive the needed traffic. (more…)