Tag: Youtube

Marketing 101: Using Social Media to Promote Small Businesses

Posted by admin - - Advertising, communication, customer, marketing, Social Media
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In today’s age, social media is used for a variety of purposes.  Among them, personal communication is probably the most popular way of using social media.  Social media is an innovative way for people who are completely unrelated to connect, so naturally it can be used for many people and organizations.

 

Social media can also be used to promote businesses, both big and small.  Social media is a great way for organizations to get the word out about the services that they offer because it is free and is also a current method of communication.  To find out more the role of social media in promoting small businesses, and the impact of social media on these organizations, keep reading.

One of the biggest benefits of utilizing social media in the small business setting would be the ability to attract new customers.  Not only are you able to reach out to new customers, but you are able to find these customers by reaching out to current ones.  Offering a discount to new customers is a great way to expand your brand through social media.  Additionally, connecting with current customers can be done by advertising the organization’s social media accounts at the physical location of the business. This way, satisfied customers are able to connect with the organization and also help spread the word.

Another way that social media can impact a small business would be reduced cost in advertising.  Many traditional ways of promoting a business required a person to post an advertisement in a newspaper or other traditional medium.  This cost, however, has been eliminated as social networking sites are free. Some of the most popular sites include Facebook, twitter, LinkedIn, Google plus and YouTube.

Open communication between the public and organization is a huge impact caused by social media.  The business is now able to receive immediate feedback from customers through social media websites. This can be positive, even if the feedback is negative because it can be used as constructive criticism.

Creating and maintaining your brand can be a big reason as to why one should use social media.  If the public has no idea what to expect from your business, social media can change that, and allow you to set the tone of your organization through status updates, colors and other content.

An example of some of the ways in which social media can affect a small business would be through the use of Facebook pages.  A few months ago as I was scrolling down on Facebook, I noticed a fashion page that my friend liked.  I then clicked the store webpage and was introduced to a great local business, just by using Facebook.   As you can see, social media works every minute of every day to bring us content that we might light, which is basically how small businesses are advertised.

Social media has the ability to make or break a small business.  If people like what they see through social media websites, a local business has the ability to go viral.  For this reason, social media has a profound and often positive effect on the small business.

 

 

 

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Video Marketing for Small Businesses

Posted by admin - - Advertising, Branding, communication, customer, engagement, marketing, marketing strategy, Social Media, Viral Marketing
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Image representing YouTube as depicted in Crun...

Image via CrunchBase

The internet today is a highly interactive environment. It’s no longer enough to simply post a few news pieces a month while running your business. Your fans, customers, and followers expect a higher level of visibility from you and your business, and you can use that to help your business grow naturally and effectively.

 

Sites like Youtube and Vimeo offer great options for your business to put out large pieces of video content to your customers. This can take the form of video blogs, showing everyday life at your business and what you have been up to lately. It can also include demos of your current project, or pieces that let you engage with your fans. A good example of this is how Google puts out full product demonstrations of their newest products and services on their Youtube page. Another example is Red Bull’s viral marketing videos that perpetuate the culture of Red Bull as active, athletic, and cool.

However, Youtube and Vimeo are not your only options for putting out video content from your business. Recently, services like Vine and Instagram Video have become very popular. These services allow you to record and post micro-videos from your smart phone. These videos can give tiny tastes of your company culture. Often, these videos are most effective if you use their miniscule lengths to comedic effect. Many video game developers use these services to provide small updates as to the latest build of their current game.

No matter the service you choose, the most important thing to remember is to show your business’ personality. Video is direct and personal, and if you remember that you will garner more customers through your content.

 

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